However, Flipboard says it doesn’t track a user’s precise location - the IP address gives it a rough idea of who to suggest these local news topics to. When articles are added to their magazines, Flipboard’s topic engine classifies the content, then recommends it to people interested in related subjects.įor the local news initiative, Flipboard will also now recommend stories to local audiences, based on their IP address. And The Mercury News has 37 magazines on topics like The San Francisco 49ers and the California Wildfires. The Chicago Sun-Times publishes 24 magazines, like Chicago Politics and Chicago Education. For example, The Miami Herald today publishes 15 magazines to Flipboard on topics like The Miami Heat or even Cuba. In addition, some local publications also organize their content based on local interests. Once added, they’ll then be able to browse their local news in Flipboard alongside the other content they’re interested in, across Flipboard’s wide variety of topics. But until now, there hasn’t been an easy way for readers to follow all their local news in a given city or metro - you still have to visit the individual news publications and area blogs separately.įlipboard initially tested the local news product with Toronto, and found it resulted in an almost 10% lift in engagement from those who ended up adding Toronto’s local news to their Flipboard interests versus those who didn’t.Īt launch, Flipboard users will be able to find the 23 Local sections inside the Explore tab in the Flipboard app. They also think their local reporters are more caring and unbiased compared with their national counterparts. Local media outlets have been one of the hardest-hit by the internet, but a Knight Foundation study from October found that people trust local news more than national news. The goal with the new offering is to give Flipboard users an easy way to catch up with local news, sports, dining, real estate, transportation and weather from a variety of sources, including local newspapers, local TV stations, radio stations, college news sites and even blogs. and Canada, including major metros like New York, LA, San Francisco, Seattle, D.C., Boston, Dallas, Chicago and many others. Flipboard, the personalized news aggregation app used by 145 million users per month, is today launching a new feature aimed at bringing local news coverage to 23 cities across the U.S.

Google flipboard